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Developments of the Future (The Final Chapter)

Posted by Adam Benckeser on September 12, 2008

Cimarron Buser and Coverleaf.com

Cimarron Buser presented http://www.coverleaf.com which is technically still in beta- the site will launch officially this coming Monday, the 15th of September. Coverleaf is the future of the magazine industry, made up of digital magazines. Coverleaf offers digital editions for current subscribers to magazines as well as a wide range of options along the lines of sharing articles with others, clipping, organizing into what essentially amounts to folders, and printing them. All magazines are expected to cost $.99 an issue and Buser thus appropriately referred to it as “The iTunes of magazines.” It is to be used as a support mechanism for the print magazine industry and is a very effective tool with the incredibly range of magazines available.

Igor Smirnoff and PressDisplay

Igor Smirnoff’s presentation consisted of (and it needed little explanation beyond this) him simply showing us how a user would do things on http://www.pressdisplay.com. It contains over 800 newspapers from over 80 countries that are constantly updated in real time so that the latest editions are available. Papers can be translated instantly into 12 different languages, there is a text-to-voice option to allow the paper to be “listened” to, they can be printed, shared, and commented on (if registered).

It also contains a unique feature called a “reading map” that displays what is read most (understood by color) with each page split into 300 squares and it is also updated in real time. It contains what are called “adgets,” an advertising widget, to help fund the site. The search functions of the site scour all 800+ newspapers and you can have the site search on its own for a term multiple times in each day and deliver you notifications about the term when something new is published about said term.

It costs $10 a month to subscribe to pressdisplay.com, which sounds very appealing to students who miss news from home, such as the Kansas City Star. Of course, for some reason, the St. Louis Post-Dispatch is available all over campus but the Star is nowhere to be found.

Wayne Reuvers and LiveTechnology’s LiveAdMaker

Wayne Reuvers could not make it and so his boss filled in for him. Can’t imagine that is scoring him too many points at work, but his reasons could be very valid and it is not for me to judge.

Live Technology’s primary business is to provide “solutions that assist in the process of marketing.” Ad building, of course, is the massive portion of this and thus LiveAdMaker was developed. It can be accessed at http://www.liveadmaker.com and it is exactly what it sounds like.

LiveAdMaker is convenient and easy to use and allows fewer people to make more advertisements. It is a full-service end-to-end marketing solution and can create ads for many different mediums including newspaper, online, and television. Its format is simple; however, there seemed to be a number of nuances that would take training to work through. Overall it appeared very useful for companies looking for an easy way to get more advertisements out quickly.


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