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“Technology and New Media: Reshaping the Future of Sports, Journalism, and Advocacy”

Posted by Kelly Regan on September 12, 2008

I don’t think for a single second in my 18 years of life I have ever considered myself athletic. It’s not even that I was not physically inclined or talented; I simply am not a sports fan of any nature. I can hold my own in conversation about football and I even know a fair amount about baseball, since I grew up in the hometown of the one of the greatest teams of all time, the Red Sox. I just don’t particularly care to spend my time getting sweaty or spending hours pouring over stats on the ESPN website for my fantasy team. I am, as some would say, a girly girl.

When I was assigned to cover the “ Technology and New Media: Reshaping the Future of Sports, Journalism, and Advocacy” seminar, I was less than excited. I knew, however, that it was a huge opportunity that so many kids wanted; to be able to rub elbows with some of the most renowned sports anchors in the industry, and that desire was something I could relate to.

I know that these are the kinds of journalists have the kind of passion, drive, and success I want for my own career. But what then is one with little sports background to do? Google it. And Google I did. I researched the backgrounds of all the speakers on the panel, dying to see what paths they took to get where they were. Some, like John Anderson, took a path I am well on my way to, a degree from the University of Missouri School of Journalism. Excited finally, I was ready to see what knowledge the pros had to offer.

 The hall was absolutely packed with eager audience members, awaiting the beginning of the second half of the discussion. I swooped into one of the only open seats left in the room, with dozens of people lining the walls and sitting on the floor already. The excited buzz of the crowd was contagious; even if I had no idea what the guy next me was talking about when he mentioned something about a “safety blitz”. (For the record this is when an offensive football player tries to breakthrough the offensive line. Thanks again, Google.)

The caliber of the speakers was impressive. The panel was made up of Mike Alden, the Director of Athletics at Mizzou, Phil Bradley, former MLB outfielder and Special Assistant to the General Manager of the Major League Baseball Player’s Association, Myles Brand of the National Collegiate Athletic Association, Jamie Butcher, Vice President of Sponsorship and Employee Communications for AT&T, T.J. Quinn, investigative reporter for ESPN, Sonja Steptoe of O’Melveny & Myers LLP and Wright Thompson a reporter for ESPN.

 The group discussed many topics, ranging from how they’ve adapted to new technology to why baseball is fighting technology to how the Internet has expanded the scope of their audiences. They did an excellent job too, of making the discussion enjoyable and funny, even for the non-jocks in the audience. However, the most interesting part, I felt, was the advice at the end that each panel member gave to future journalists both about how to be successful and the ever-changing technology of the industry.

Here’s a list of the most helpful tips they gave:

1.     Learn to have a thick skin. It’s not related to you or what you are doing; only what you wrote.

2.     Stay contemporary, not full of contempt.

3.     Every journalist needs to be written about to better understand the other side.

4.     Using technology inappropriately or wrongly is worse than not using it at all.

5.     Be cautious: the missing human element can make journalists more callus.

6.     Know your mission. You are a journalist.

7.     Utilize what you’ve got.

8.     Help improve standards in the industry, starting with your own writing.

9.     Make good judgment calls.

10.  And most importantly,  “If it feels icky, it’s probably wrong. The [Journalist’s] Creed actually says that,” Wright Thompson said with a chuckle.

When the session time was up, I have to admit, I was disappointed. It felt as if the speakers were just beginning to open up and give advice that had universal application. However, what they shared in the time was very valuable and I definitely took it all to heart. After all, they are the professionals.


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